Certifying Greenhouse Friendly™ Products and Services
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- Download Brochure Certification of Greenhouse Friendly™ Products & Services
(gf-products.pdf - 748 KB) - Download Fact Sheet 2: Certifying your Product or Service as Greenhouse Friendly™
(fs-certifying.pdf - 278 KB)
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Benefits of Certification
Greenhouse Friendly product or service certification offers some big benefits and commercial advantages. Essentially, it’s a fast way to show your business is:
- in touch with consumers,
- in tune with environmental issues, and
- on track for managing greenhouse gas abatement.
Greenhouse Friendly product or service certification benefits include:
- Product or service differentiation – Greenhouse Friendly certification distinguishes your product or service from those of your competitors. Recent research demonstrates that greenhouse issues are now a key factor in consumer attitudes and purchasing decisions. By displaying the Greenhouse Friendly logo, you are providing consumers with the confidence that their purchase will not add to global warming and that their choice is based on a rigorous and credible assessment process. The increasing importance of greenhouse issues is the leverage point where Greenhouse Friendly certification enables you to engage your customer base and clearly differentiate your product or service.
- Endorsed by the Australian Government – the Greenhouse Friendly eco-label is an Australian Government initiative. The credibility associated with this endorsement means that your organisation will automatically be positioned as an industry and environmental leader.
- Improved investment profile – environmental performance has become a major factor in business investment decisions. Strong environmental performance, particularly reduced exposure to greenhouse risks, enhances a company’s business value in the minds of the community and investors. The certification of your product or service under Greenhouse Friendly is a powerful communication tool to demonstrate and promote your organisation’s environmental credentials and greenhouse risk management.
- Competitive edge – being involved in Greenhouse Friendly will help your company build its capacity for greenhouse management and improve its emissions forecasting, measuring, monitoring and accounting processes. It will also improve your capacity to identify and manage environmental risks for better business outcomes.
- Marketing support – once your product or service is Greenhouse Friendly certified, the Australian Greenhouse Office will support you by working with stakeholders to raise the Greenhouse Friendly profile and promote your achievements as a business which has gained certification. You will also be provided with a design package which includes Greenhouse Friendly images that you can use on your certified products or services and in promotional materials.
- Business networking – use your involvement to develop valuable business linkages between other companies with Greenhouse Friendly products and services. Promote these links as a ‘green supply chain’.
